About Us

We’re a husband‑and‑wife team who fell in love with the Finger Lakes long before we ever imagined hosting guests here. We created VRFLX to turn our passion into a small, upscale vacation‑rental business. After years of spending summers on Seneca Lake, building careers in NYC, and returning to the area for family getaways, we bought our first property in 2014 and relocated to the area in 2019. Since then, we’ve grown to four guest-centered homes and stepped away from corporate life to host full‑time. With two kids, a dog, and a genuine love for this region, we’re committed to providing exceptional stays and helping guests experience the very best of the Finger Lakes.

Gary, Jenna, Zach, and Annie

At VRFLX, we combine the care and personal touch of a small, owner-operated business with the standards of a professional hospitality brand. We are proud members of the Vacation Rental Management Association and have earned both Vrbo Premier Host and Airbnb Superhost status—recognition based on consistent 5-star guest experiences.
Behind the scenes, we power our operations with OwnerRez, allowing us to deliver a seamless, professional booking experience while staying personally involved in every detail of your stay.